Small producer case study: Creating an organic agritourism experience (Part 2)

When Jamie and Lara McCall followed their dream and moved to the ‘country’, they started a journey that would lead to running a thriving organic farm and farmstay business.

Work timetable 
With so much happening on the farm throughout the year, the McCall family have learnt to plan and prioritise their time. All crops and activities are carefully chosen to fit into their schedule so that no part of the farm is neglected and they are not constantly exhausted from trying to achieve too much.

Activities conducted on Burnside Organic Farm during the year.

Activity

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec

Farm tours

Grow vegetables

Prune grapes

 

 

 

 

 

 

 

 

 

 

 

Pick macadamias

 

 

 

 

 

 

 

 

 

Pick avocados

 

 

 

 

 

 

 

 

 

 

Pick capers

 

 

 

 

 

 

 

 

Pick grapes

 

 

 

 

 

 

 

 

 

 

Make wine

 

 

 

 

 

 

 

 

 

 

Olives and olive oil

 

 

 

 

 

 

 

 

 

 

 


Diversify your marketing
The McCall’s farmstay business, organic farm and guest farm tours are promoted through their website and Facebook page. All promotional material for Burnside Organic Farm contains very concise descriptions of what is on offer and what is not included.

“We don’t want people to be disappointed. Shopping, hotels and swimming pools are not what we have here. We hope that by warning about the rain in winter and the isolated nature of the farm, that we will only attract the visitors likely to enjoy our farm lifestyle.”

The McCall family also participate in the Margaret River Farmers' Market (MRFM), using it as an outlet for their seasonal supplies of avocados, honey and capers.

“The Margaret River Farmers' Market is a small, organic niche. We sell almost everything we produce. All of the avocados and honey sell at the MRFM and the olive oil and wine is sold to customers who come to the door and the visitors from the bungalows. We sell our wine online from our website along with a good choice of other niche products in small quantities.”

When Lara realised there were people wanting to buy avocados but they were unable to attend the weekend markets, she looked for another solution.

“The farm was not set-up to have a lot of vehicle traffic, so I decided to try a car boot drop-off. People pre-order $10 bags and I meet them at a set time at a central point. Usually there are around 30 people collecting orders and it only takes about 30 minutes. Everyone is happy!”

Owning and running a farmstay can be a great way to mix agriculture and tourism. However before you start, do your research. Define your target audience and design your services, accommodation and activities around their needs and expectations. Also define when and where they would look for your business so that you can develop a marketing strategy that works.

A farmstay can provide a great opportunity to diversify your farm income and indulge in your passion, whether it is meeting new people or educating them on what it means to run a farm or where their food comes from. A farmstay can create a unique agricultural experience for all, just make sure it creates the right experience for you too.

Where to from here
For more information visit Part 1 - farm costs, bungalows and other farm activities.

Acknowledgment: Thanks to our friends at DAFWA - small landholder service for allowing the re-publishing of this article.

News Category

New Forum Topics

Topic Replies Last post Forum
5849 50 acres in Hawkesbury - Looking for some advice re goat farming
by xmss on Wed, 09/04/2019 - 18:02
2
by Peter Ermera
Sat, 11/09/2019 - 18:28
New Members
699 How do you use software to help you run your farm ?
by clement_911 on Sat, 02/25/2012 - 19:20
8
by kakhankaramm
Fri, 11/08/2019 - 18:29
General Forum
5889 Please help with choice
by PeterHigg on Thu, 10/31/2019 - 22:59
4
by brisbanefencing
Fri, 11/08/2019 - 16:48
Farm planning
5894 Soil aeration
by Albertgotdonkey on Fri, 11/08/2019 - 08:16
2
by Albertgotdonkey
Fri, 11/08/2019 - 12:58
General Forum
5891 Growing/cutting hay
by megssss on Wed, 11/06/2019 - 11:14
0
by megssss
Wed, 11/06/2019 - 11:14
Farming Help
5887 Sheep and Cattle Per Acre
by Jack Lambo on Tue, 10/29/2019 - 08:17
1
by admin
Thu, 10/31/2019 - 11:13
Pastures
3849 Paralysis Tick Prevention - sheep/lamb
by BecS on Sat, 09/22/2018 - 07:00
3
by AuroraDaniels
Wed, 10/23/2019 - 18:04
General Forum
5870 Do lambs need to be treated prior to Consumption?
by Bushwick on Sun, 10/06/2019 - 22:15
4
by admin
Mon, 10/21/2019 - 11:17
Sheep
2899 Chamberlain Countryman 354 Parking Brake
by countryman on Sat, 05/07/2016 - 12:33
1
by Peter Holmes
Sat, 10/19/2019 - 10:28
Farming Help
3059 Tractor implements... Advice please.
by Mal on Sat, 09/10/2016 - 11:08
2
by pasture.improv…
Fri, 10/11/2019 - 11:10
Farming Help
5869 Goat founder, please help.
by annef202 on Sun, 10/06/2019 - 12:32
2
by admin
Fri, 10/11/2019 - 11:09
Goats
5832 Grass / Reed identification
by steventh on Fri, 08/09/2019 - 08:22
3
by pasture.improv…
Fri, 10/11/2019 - 11:03
Weeds & Pests
3085 Order of operations for pasture improvement
by patdwyer on Wed, 09/28/2016 - 13:51
3
by pasture.improv…
Fri, 10/11/2019 - 11:01
Farming Help
3022 What to do?
by Andrew_Porter on Wed, 08/03/2016 - 21:37
1
by pasture.improv…
Fri, 10/11/2019 - 10:52
New Members
2967 What to do with 10 acres ?
by jp_ads on Tue, 06/21/2016 - 16:49
5
by Bushwick
Thu, 10/10/2019 - 21:57
Farming Help
5838 Farm layout
by thato on Wed, 08/21/2019 - 08:14
2
by Redhead
Wed, 10/09/2019 - 22:17
Farm planning
5862 Sheep agistment
by faki03 on Thu, 09/26/2019 - 07:17
1
by admin
Wed, 10/09/2019 - 11:21
Sheep
5798 Dairy cow, where?
by shelle on Wed, 08/07/2019 - 06:49
5
by zararr
Sun, 09/29/2019 - 00:21
General Forum
3032 Selling meat off farm that is slaughtered by a registered abattoir
by Dominiquet on Sun, 08/14/2016 - 17:38
2
by admin
Wed, 09/25/2019 - 09:11
Farming Help
5855 sheep and goats
by mick650 on Mon, 09/09/2019 - 20:06
2
by mick650
Wed, 09/18/2019 - 11:10
General Forum

Our Sponsors

Our Partners