Small producer case study: Creating an organic agritourism experience (Part 2)

When Jamie and Lara McCall followed their dream and moved to the ‘country’, they started a journey that would lead to running a thriving organic farm and farmstay business.

Work timetable 
With so much happening on the farm throughout the year, the McCall family have learnt to plan and prioritise their time. All crops and activities are carefully chosen to fit into their schedule so that no part of the farm is neglected and they are not constantly exhausted from trying to achieve too much.

Activities conducted on Burnside Organic Farm during the year.

Activity

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sept

Oct

Nov

Dec

Farm tours

Grow vegetables

Prune grapes

 

 

 

 

 

 

 

 

 

 

 

Pick macadamias

 

 

 

 

 

 

 

 

 

Pick avocados

 

 

 

 

 

 

 

 

 

 

Pick capers

 

 

 

 

 

 

 

 

Pick grapes

 

 

 

 

 

 

 

 

 

 

Make wine

 

 

 

 

 

 

 

 

 

 

Olives and olive oil

 

 

 

 

 

 

 

 

 

 

 


Diversify your marketing
The McCall’s farmstay business, organic farm and guest farm tours are promoted through their website and Facebook page. All promotional material for Burnside Organic Farm contains very concise descriptions of what is on offer and what is not included.

“We don’t want people to be disappointed. Shopping, hotels and swimming pools are not what we have here. We hope that by warning about the rain in winter and the isolated nature of the farm, that we will only attract the visitors likely to enjoy our farm lifestyle.”

The McCall family also participate in the Margaret River Farmers' Market (MRFM), using it as an outlet for their seasonal supplies of avocados, honey and capers.

“The Margaret River Farmers' Market is a small, organic niche. We sell almost everything we produce. All of the avocados and honey sell at the MRFM and the olive oil and wine is sold to customers who come to the door and the visitors from the bungalows. We sell our wine online from our website along with a good choice of other niche products in small quantities.”

When Lara realised there were people wanting to buy avocados but they were unable to attend the weekend markets, she looked for another solution.

“The farm was not set-up to have a lot of vehicle traffic, so I decided to try a car boot drop-off. People pre-order $10 bags and I meet them at a set time at a central point. Usually there are around 30 people collecting orders and it only takes about 30 minutes. Everyone is happy!”

Owning and running a farmstay can be a great way to mix agriculture and tourism. However before you start, do your research. Define your target audience and design your services, accommodation and activities around their needs and expectations. Also define when and where they would look for your business so that you can develop a marketing strategy that works.

A farmstay can provide a great opportunity to diversify your farm income and indulge in your passion, whether it is meeting new people or educating them on what it means to run a farm or where their food comes from. A farmstay can create a unique agricultural experience for all, just make sure it creates the right experience for you too.

Where to from here
For more information visit Part 1 - farm costs, bungalows and other farm activities.

Acknowledgment: Thanks to our friends at DAFWA - small landholder service for allowing the re-publishing of this article.

News Category

New Forum Topics

Topic Replies Last post Forum
5363 Olive trees
bylazzaman on Sat, 12/22/2018 - 19:39
17
by Ultra V
Thu, 07/02/2020 - 21:47
General Forum
6324 Working Horses . My two cents worth.
byUltra V on Thu, 07/02/2020 - 19:07
0
by Ultra V
Thu, 07/02/2020 - 19:07
2094 Looking for a mobile butcher in SA
bymillview41 on Sat, 08/30/2014 - 15:14
3
by Ultra V
Thu, 07/02/2020 - 18:23
General Forum
6282 Farm security
byweekenders on Mon, 06/22/2020 - 12:51
1
by admin
Tue, 06/23/2020 - 11:09
451 Are there mobile butchers in South Australia ?
byKimsl70 on Thu, 11/10/2011 - 00:12
5
by gregcarter
Sat, 06/20/2020 - 20:49
General Forum
6105 Seaweed Fertiliser
byDamit1 on Fri, 06/12/2020 - 07:31
1
by admin
Thu, 06/18/2020 - 16:31
Fertiliser
6189 Evolution tractors
byjoew49 on Tue, 06/16/2020 - 18:53
1
by admin
Wed, 06/17/2020 - 15:08
Farming Help
3319 Raising cattle for meat, how many per acre
bystevo7 on Mon, 01/29/2018 - 10:25
5
by amir
Mon, 06/08/2020 - 12:06
Farming Help
6104 Sheep per acre
bysena on Sun, 05/31/2020 - 04:05
2
by sena
Tue, 06/02/2020 - 20:53
Sheep
5673 Goat Worming
byBrettgarland on Sat, 05/11/2019 - 17:06
10
by hairy goat
Sun, 05/31/2020 - 09:14
Farming Help
6103 Machine to automatically collect and compost manure
byHStuart18 on Wed, 05/27/2020 - 10:52
0
by HStuart18
Wed, 05/27/2020 - 10:52
General Forum
6073 Typical seasonal variability coastal NSW
byme001 on Wed, 05/13/2020 - 13:40
2
by me001
Thu, 05/21/2020 - 09:00
Farming Help
3275 Agistment Rates
bymrmrsmrb on Thu, 11/09/2017 - 17:14
6
by rchalmerssayes
Sun, 05/17/2020 - 15:17
General Forum
1498 Information: solar powered drip irrigation system
byfrisbie on Mon, 12/03/2012 - 21:55
10
by shahabuddin
Thu, 05/14/2020 - 04:08
General Forum
6071 Tractors
byDJF on Sat, 05/09/2020 - 11:06
1
by admin
Wed, 05/13/2020 - 09:14
932 Tractors
bygaz on Fri, 07/13/2012 - 13:53
10
by DJF
Sun, 05/10/2020 - 18:51
General Forum
2918 Starting a farm on the sunshine coast QLD
bygreenpasturesnoosa on Fri, 05/20/2016 - 15:11
5
by admin
Fri, 05/08/2020 - 11:20
New Members
6032 Seeding practices
byWil on Mon, 05/04/2020 - 20:49
1
by craka
Thu, 05/07/2020 - 23:16
Farming Help
6043 Making Tractor attachments
byCal and Nanny on Wed, 05/06/2020 - 15:15
1
by craka
Thu, 05/07/2020 - 22:58
Farm equipment
6028 Guidelines for sheep condition and nutritional signs
byshaz on Sun, 05/03/2020 - 11:57
1
by admin
Tue, 05/05/2020 - 17:17

Our Sponsors

Our Partners